TVC | MILO Collective Cards

Vexa Studio collaborated with DeeDee Animation Studio on a semi-realistic 3D television commercial (TVC) for Nestlé’s MILO product. Vexa Studio was in charge of the 3D animation, contributing to the visual enhancement and seamless integration with live-action footage.

One of the main challenges of the project was ensuring that the 3D product visuals matched perfectly with the real-world environment captured on set. In addition, the transition between 2D animation and 3D scenes had to be fluid and cohesive, maintaining both visual continuity and narrative clarity.

Given the short duration of the TVC and the need to deliver multiple key brand messages, the team had to strike a careful balance between speed and clarity. To address this, fast-paced and energetic animation was employed, combined with camera shake effects and dynamic 2D motion graphics. This approach helped deliver the content clearly while keeping the viewer engaged.

The collaboration successfully highlighted MILO’s core brand message, resonated with the target audience, and reinforced the product’s dynamic and energetic brand image.